Exhibitions and trade shows continue to be one of the most effective ways of promoting your latest product and communicating your brand message to a targeted audience. A virtual exhibition works in much the same way. You can promote your business and services to targeted groups of visitors who are known buyers and influencers in your industry. Unlike a real exhibition, our doors never close. With year-round attendance you are able to generate sales leads from your virtual stand for longer and achieve a far higher ROI. A highly visual and intuitive browsing platform allows visitors to view your exhibition stand and access information about the products you choose to promote. Just like a real exhibition: the more you put in, the more you get out. We can help you to promote your attendance to your existing contact database and further afield.

Just like a live show, virtual exhibitions are about promoting your brand and generating sales leads that you pass on to your sales team. Unlike a live show, it’s possible to achieve this year-round and back up the leads with detailed traffic histories. Unless you have an extraordinarily well managed stand manager, at a live show you are often left with a pile of business cards and no system to track which contact showed an interest in which product. At a virtual show you can use the stats package to monitor the popularity of your stand down to individual pdfs and videos. You can track how visitors are using the stand and see which hotspots they show the most interest in. When a visitor requests more information or downloads sales material we can let you know, so you can send the lead to the right person on your team. Of course, the quality of your leads will be influenced by the quality of your stand. So make sure you populate every hotspot with interesting images, detailed product descriptions and any videos, pdfs and other literature that you have available. Keep visitors coming back to your stand by changing the products you exhibit using the stand editing tool.

Industry Expo offers a number of exhibition packages that will suit most budgets. A simple DIY package starts at $3,500 and includes your stand, stats package and a full 12 months attendance at the show. As you increase your budget it’s possible to increase the footprint of your stand and the number of products and services you exhibit. You can even invest in a custom pack or bespoke stand that will catch the eye of visitors and draw more traffic your way. Our sales team can help explain the different stand packages and promotional opportunities to make sure that you maximise the potential out of your attendance and continue to generate fresh sales leads.

Increasing the number of hotspots on your stand is a sure fire way of increasing stand traffic and winning more sales leads. Speak to our sales team if you would like to increase the size of your stand and add more hotspots.

The Industry Expo product database is a powerful search tool that allows show visitors to quickly identify the stands most relevant to their needs. By searching for products and services they will be directed to the stands with relevant hotspots. As an exhibitor you can list any number of products and services within the product catalogue. Once you’ve listed your products it’s easy to rotate the product that you display on your hotspots, helping to keep your stand fresh. If a visitor searches for a product that you have listed but aren’t showing on a hotspot, you will still be listed in their search results below the exhibitors with live hotspot content.